Doug Howarth's segment begins at 25:06.

Tell Me Something I Don't Know is an innovative podcast hosted by Stephen J. Dubner, co-author of the Freakonomics books and host of Freakonomics Radio. The show ran from 2016 to 2017 and was structured as a live game show where guests presented interesting and lesser-known facts to a panel of celebrity judges and a live audience. The judges evaluated the facts based on their novelty and usefulness, with a real-time fact-checker ensuring accuracy. The podcast aimed to entertain and educate listeners by uncovering fascinating insights across various topics, all while maintaining a lively and engaging atmosphere.

In a recent episode, Doug Howarth, CEO of Hypernomics Inc., was invited to share his expertise. Doug, who hails from Los Angeles, explained his company's mission to evaluate the economic value of products and determine if they are overpriced or underpriced. He shared a specific example involving the beef industry, where he identified an underpriced beef product that resulted in a $100 million error due to mispricing. Doug emphasized the importance of understanding market dynamics and using multi-dimensional analysis to predict sustainable prices and identify market gaps for new products.

During the discussion, Doug also highlighted the aerospace industry's challenges with pricing, citing a business jet project that went bankrupt due to significant underpricing. He explained how Hypernomics helps companies avoid such pitfalls by accurately mapping market demand and pricing. The conversation touched on various industries, including movie theater concessions and beer pricing, illustrating the broad applicability of Hypernomics' methodologies. The episode provided valuable insights into the complexities of market pricing and the potential financial impacts of mispricing.