In this podcast episode of "Sales Genius," Joe Ingram interviews Doug Howorth, who shares his journey from battling kidney disease to founding Hypernomics. Howorth explains the concept of Hypernomics, which involves analyzing market dynamics using multi-dimensional thinking to identify opportunities. He uses practical examples, like optimizing restaurant seating during COVID-19 and identifying market gaps for products. Howorth emphasizes that understanding these patterns can prevent costly business mistakes and improve product success rates, illustrating the broad applicability of Hypernomics across various industries.