Discover the mind-bending world of Hypernomics as Doug Howarth, the fearless founder of Hypernomics Inc., unearths unseen market dimensions, challenges traditional economic theories, and guides business owners through the battle of value versus demand to optimize their strategies and achieve growth.

My special guest on this week's episode of Meet the Mentor with Dr. Bill Dorfman is Doug Howarth.

Doug Howarth's journey in life has been nothing short of extraordinary, marked by both challenges and groundbreaking discoveries. From his deep fascination with complex business problems to a life-altering kidney transplant, Doug's experiences have propelled him to uncover the fascinating realm of Hypernomics. But what exactly is Hypernomics? It's a revolutionary business theory that Doug has not only mastered but also founded Hypernomics, Inc. where he has developed cutting-edge software to analyze markets in multiple dimensions. With industry giants like NASA and Lockheed taking notice, Doug's expertise has garnered widespread recognition. In his upcoming book, Hypernomics: Using Hidden Dimensions to Solve Unseen Problems, he challenges the status quo and encourages us to embrace unconventional ideas for extraordinary breakthroughs. As a guest on this episode of Meet the Mentor, Doug brings a unique perspective that will inspire and enlighten business owners and decision-makers in their quest for growth and success.

Features determine value, value drives price, price limits quantity sold. Quantity sold is a feature.

Doug Howarth

In this episode, you will be able to:

• Gain insights into Hypernomics theory and analysis to unlock new opportunities for business growth and optimization.
• Understand the market limitations and demand in your industry to strategically position your business for success.
• Learn from the economic failure of the Concorde and how it can inform your decision-making and prevent costly mistakes.
• Challenge traditional economic theories and discover innovative ways to drive profitability and competitive advantage.
• Explore the practical applications of Hypernomics in problem-solving to overcome obstacles and achieve breakthrough results.
• Learning from Concorde's Economic Failure.

Doug provides enlightening insights into the economic failure of projects like the Concorde, drawing valuable parallels for businesses today. His analysis underlines the essentiality of understanding product demand and market limitations in depth before venturing into a new business proposition. These historic case studies offer a compelling lesson about the importance of effectively assessing market demand coupled with a warning about the potential consequences of overlooking market boundaries.