Have you ever wondered why products and companies fail? Doug Howarth has dedicated his life to answering this question. An innovative thinker in economics, he is the founder of Hypernomics.
Doug's journey is driven by a deep fascination with why certain products fail, why people decide to buy, and how companies succeed. Fueled by this newfound clarity, he founded Hypernomics Inc., creating innovative software that analyzes markets in four or more dimensions, going beyond the traditional two dimensions of supply and demand. This approach attracted the attention of industry giants like NASA, Virgin Galactic, and Lockheed Martin.
Hypernomics is a new economic paradigm that challenges traditional views by considering market phenomena in four or more dimensions. Doug delves into his journey of discovery, practical applications, and the potential of Hypernomics to revolutionize decision-making in business and beyond.
Three Key Takeaways:
- Hypernomics: A New Way of Thinking About Markets: Doug introduces Hypernomics as a multi-dimensional approach to understanding economic phenomena, moving beyond the traditional two-dimensional supply and demand model. This new approach offers a more nuanced understanding of market behaviors, consumer decisions, and the ability to predict the success of a product or service..
- Real-World Examples on Why the Old Way Doesn't Work: Doug discusses real-life examples of how companies succeed and fail, such as electric cars and business jets, to demonstrate how Hypernomics can be applied to predict market trends and make informed business decisions.
- Future Implications: Doug shares his vision for Hypernomics as a tool for businesses to predict the success of future products and services and reduce the failure rate of new ventures.