In this podcast episode of Entrepreneurship Lab, my guest is Doug Howarth, an entrepreneur, and renowned economist who has unveiled a groundbreaking theory called Hypernomics. This theory isn't just for economists; it's for anyone who wants to unlock new possibilities in wealth building.

In a nutshell, Hypernomics challenges the traditional "Law of Supply and Demand" by suggesting that the relationship between price and demand isn't what we've always assumed. What if higher prices didn't necessarily lead to decreased demand? What if customers were willing to pay more for products they perceived as having greater value? It's a fresh perspective on market forces that transcends economic theory.