Join us in this compelling episode of Business Story of the Week as host Joshua takes a deep dive into Hyponomics, an innovative field founded by Doug Howarth. Known as the "discoverer of Hyponomics™," Doug unpacks this groundbreaking approach to understanding market dynamics through hidden dimensions that go beyond traditional economics.

In this session, Doug and Joshua explore how Hyponomics™ applies multi-dimensional analysis to predict behaviors in markets, revealing previously unseen gaps and opportunities. From analyzing luxury cars to understanding the restaurant seating market during COVID-19, Doug demonstrates how Hyponomics™ allows businesses to optimize operations and capture untapped potential. He also shares intriguing examples from nature, such as how ants self-organize, and explains how these principles are mirrored in human economic behaviors.

Whether you’re in business, economics, or simply curious about new ways to interpret the world, this episode offers insights into a revolutionary way to view value, demand, and market structure. Don't miss Doug's perspective on how Hyponomics™ can reshape industries—and perhaps even how we understand our role in the market ecosystem.