In this interview, Shaahin Cheyene hosts Doug Howarth, an expert in the innovative field of Hypernomics, which adds new dimensions to our understanding of value and demand in economics. Starting with four dimensions and adding time as a fifth, this approach is compared to the different layers of chess, emphasizing the importance of time in strategic decision-making. Doug's multi-dimensional economics model, known as Hypernomics, offers predictive insights and has found application in major companies such as NASA, Lockheed Martin, and Raytheon. He emphasizes the importance of thoroughly researching and understanding one's market to make informed decisions. Doug's upcoming book, titled Hypernomics: Using Hidden Dimensions to Solve Unseen Problems, is set to release in January 2024, and is currently available for pre-order at Amazon and other book sellers.