Doug is the mind behind Hypernomics Inc. Its cutting-edge software has been developed to analyze markets in four or more dimensions, pushing the boundaries of traditional approaches.

The podcast interview with Doug Howarth, author of the book "Hypernomics: Using Hidden Dimensions to Solve Unseen Problems," focuses on his innovative approach to understanding markets and business strategies through multidimensional analysis. Howarth explains "Hypernomics" as a study of markets and economics in more than three dimensions, providing deeper insights into market limits, product pricing, and demand dynamics. He illustrates this with examples from various industries, including aerospace and electric cars, emphasizing the importance of understanding the demand frontier and correctly pricing products.

For entrepreneurs, Hypernomics offers a framework to identify market opportunities and optimal entry points by analyzing consumer responses to various product features and pricing. Howarth's approach aims to help businesses avoid common pitfalls like overpricing or underpricing and find profitable niches with minimal competition. The podcast also touches on the practical application of these concepts in different sectors, including service industries and product development.

Overall, Howarth's insights on Hypernomics present a novel way of thinking about markets and business strategy, emphasizing the importance of multidimensional analysis in decision-making processes. This approach could potentially revolutionize how entrepreneurs and businesses plan and execute their strategies, leading to more informed and profitable decisions.